What is a Get Started Page?
A Get Started page is a key component of SaaS websites designed to guide new users through the onboarding process. It simplifies the first steps of using the software, reducing friction and increasing activation rates. Unlike a traditional homepage, which provides broad information, a Get Started page is action-oriented, helping users sign up, explore features, and set up their accounts efficiently.
Why Do SaaS Websites Need a Get Started Page?
A well-designed Get Started page improves user engagement, retention, and conversions by:
- Reducing friction – Simplifies sign-up and onboarding.
- Enhancing user experience – Provides clear, step-by-step guidance.
- Encouraging feature adoption – Introduces key functionalities early.
- Boosting conversions – Helps users see value quickly, reducing churn.
Key Elements of an Effective Get Started Page
A high-performing Get Started page should include:
1. Clear Headline & Value Proposition
Users should instantly understand the benefit of getting started. Example: "Set Up Your Account in 3 Easy Steps."
2. Simple Sign-Up Process
Minimize fields to essential information. Offering social sign-in options can also reduce friction.
3. Guided Onboarding Steps
Consider using a progress bar, checklists, or interactive tutorials to help users complete setup.
4. Product Tour or Demo
A brief walkthrough of key features can help new users navigate the software effectively.
5. Call-to-Action (CTA)
CTAs should be prominent and action-driven, such as "Start Your Free Trial" or "Create Your Account."
6. Support & FAQs
Including links to help articles, chat support, or a knowledge base ensures users get assistance when needed.
FAQs About Get Started Pages for SaaS Websites
1. What’s the difference between a Get Started page and a signup page?
A signup page focuses on account creation, while a Get Started page guides users beyond signup, ensuring they understand and use key features.
2. Should a Get Started page be separate from onboarding emails?
Yes, a Get Started page complements onboarding emails by providing an instant, accessible guide that users can revisit anytime.
3. How can I measure the effectiveness of my Get Started page?
Track metrics like sign-up conversion rates, time to activation, and feature adoption rates. A/B testing different elements can also help optimize performance.
4. How long should a Get Started page be?
It should be concise yet informative. Use short steps, visuals, and links to deeper resources instead of overwhelming users with too much text.
5. Can a Get Started page improve customer retention?
Yes, by ensuring users quickly understand and gain value from your software, a Get Started page reduces early churn and enhances long-term engagement.
