Squarespace to Webflow

Many companies are migrating their websites from platforms like Squarespace to Webflow. The reason? Squarespace, while great for beginners, often falls short when businesses need more design flexibility, control over SEO, or custom functionality. If you’ve decided that Squarespace no longer suits your needs and you’re ready to move your site to Webflow, this guide is for you.

In this post, we’ll explore some practical tips, tools, and hacks to make migrating your site from Squarespace to Webflow as easy as possible. The goal here isn’t to redesign your site but simply to move it from Squarespace to Webflow smoothly. Let’s get started.

Key Steps for Squarespace to Webflow Migration:

• Download a full website sitemap

• Extract meta titles and descriptions from your old website

• Format and edit exported content, redirects, and meta data in Google Sheets

• Set up Webflow redirect rules to ensure smooth navigation and SEO preservation

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1. Download a Full Website Sitemap

The first step in migrating from Squarespace to Webflow is to download your existing site’s full sitemap. This will give you a complete list of URLs so you can track each page and ensure nothing is missed during the migration.

Tool to use: XML to CSV by Bulk GPT

Squarespace automatically generates an XML sitemap for your website, which you can find by appending /sitemap.xml to your site’s domain (e.g., yourwebsite.com/sitemap.xml). Use Bulk GPT’s tool to convert that XML sitemap into a CSV format.

How it works:

• Paste your sitemap URL into the XML to CSV tool.

• Download the CSV file, which contains a list of all your website’s URLs.

• Use the CSV file as a roadmap for rebuilding your site in Webflow.

Having a clear overview of all the pages on your site will help ensure you don’t forget any during the migration.

2. Extract Meta Titles and Descriptions from Squarespace

One of the key elements to preserve during your migration is your website’s SEO. This means you’ll need to transfer all meta titles and descriptions from your old site into Webflow.

Tool to use: Meta Tag Extractor by Buzzstream

This handy tool allows you to extract all meta tags (titles and descriptions) from your Squarespace site. Keeping your metadata consistent during migration helps maintain your search engine rankings.

How it works:

• Enter your Squarespace URL into the Meta Tag Extractor tool.

• Download the extracted data, which will include all meta titles and descriptions from your current site.

• Save this data in a CSV or Google Sheets format for easy reference.

With your meta data ready to go, you can quickly input it into your new Webflow project, ensuring you maintain your current SEO strategy.

3. Use Google Sheets to Format and Edit Content

Next, you’ll need a way to organize your exported content, plan redirects, and manage your meta data during the migration. Google Sheets is a great middle ground for doing just that.

Tool to use: Google Sheets

Google Sheets makes it easy to:

• Organize your blog content: If you have blog posts or portfolio items in Squarespace, you can export these to Google Sheets and format them before importing them into Webflow.

• Plan 301 redirects: Input old URLs from your sitemap and plan out their corresponding new URLs in Webflow.

• Edit and update metadata: Copy the meta titles and descriptions you exported from Buzzstream’s Meta Tag Extractor into Google Sheets for easy editing and updates.

How it works:

• Export your site content from Squarespace as CSV files.

• Use Google Sheets to review, edit, and format your content.

• Keep track of any redirects and ensure all your SEO metadata is up to date.

By using Google Sheets, you create a simple, collaborative workspace to review your content and make sure everything is prepared before bringing it into Webflow.

4. Setting Up Webflow Redirect Rules

Redirects are crucial to ensure visitors and search engines can still find your pages after moving to Webflow. This prevents broken links and helps maintain your SEO authority.

Here are some helpful Webflow redirect rules and tips:

• Exact Match Redirects: If the URLs for some pages haven’t changed between Squarespace and Webflow, you won’t need a redirect. These URLs will automatically work.

• Wildcard Redirects: If your Squarespace URLs follow a specific pattern (e.g., /blog/*), you can use wildcards to easily redirect all pages in that section to new URLs.

• Bulk Redirects: In Webflow, you can bulk-upload redirects. Head to Settings > Hosting and scroll to the 301 Redirects section. You can paste redirects in bulk or upload them via CSV for large-scale migrations.

Example wildcard redirect:

/old-page/* → /new-page/*

This wildcard rule ensures that all URLs under /old-page/ will redirect to their new counterparts under /new-page/.

Conclusion

Migrating from Squarespace to Webflow doesn’t have to be a difficult process. By using the right tools and following a structured approach, you can ensure a smooth transition. Tools like Bulk GPT’s XML to CSV converter and Buzzstream’s Meta Tag Extractor help you gather all your site’s data, while Google Sheets provides an organized space for reviewing and editing content. Setting up proper redirects ensures your visitors and SEO rankings remain intact.

By following these tips and hacks, you’ll be able to successfully move your Squarespace site to Webflow with minimal downtime and disruption.